As a marketing professional, I could not help but admiring the inventiveness and the chutzpah of the people from McCann Erickson that created this ad for cable network Yes.
"My brothers," says the mock Iranian president in a speech broadcast through loudspeakers across the country, "the uranium is in our hands and after Monday it will be goodbye to Israel."
Unexpectedly, the Iranian leader's supporters - dressed in Shiite religious garb - take exception to the speech, dismayed at the prospect of missing their favorite Israeli television series.
"What are you talking about?" asks one of his followers. "It's the last episode of Danny Hollywood on Monday."
The declaration of Iranian president's intent to destroy Israel is met with riots, and the police are deployed to control protests which suddenly take the form of a big budget musical.
The commercial, produced by advertising company McCann Erickson, is entirely a parody of "Cazablan," a hit Israeli musical of the 1960s.
Go to YouTube by clicking here and have a look. It is in arabic with hebrew subtitles, but even if you cannot understand the language it is a lot of fun.
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